Celebrating 19 Years … With Gratitude!
An Editorial
By Kerri Snowdin, Publisher

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” ~ William Arthur Ward

    This coming February, we will be celebrating the 19th anniversary that The Observer has been in publication. Several readers have grown up with us and we have become a trusted source for your local information. I married my husband, Duane at the young age of 19 (and although I would not advise others to do the same), we survived, as we literally grew up together. Likewise, I feel that my 19-year journey with you –the reader, as well as the advertiser – has helped our relationship grow. My sincere desire is that we have earned your respect and you value us as a reliable local business … just as much as we value your friendship and support.

    As we approach that time of year that is notorious for decreased advertising revenue, we try to prepare ourselves for it. At the same time, our postage and printing costs have increased again. This is why we conduct our annual Volunteer Subscription Drive at the end of one year, and into the new beginning of another. And that is why we are so thankful to you - - our faithful volunteer subscribers. Your past donations have truly gotten us through the slow winter months, and I hope you will continue to show that support this year.

    In spite of these tougher, leaner times, The Observer staff is even more committed to the ideals of this newspaper. By reporting the daily life events of local citizens, we serve an important function in the community and the economics of keeping it afloat. Small town newspapers can reflect, affirm, and build a positive community atmosphere and we strive to do this - - even as the larger, corporate newspapers are downsizing and disappearing, we are maintaining and remaining.

    Just as I had to grow up at the beginning of my marriage, I also had to acquire a new awareness of “growing up” that is associated with becoming an independent, newspaper publisher. I am fully aware that the production of this newspaper would not have been able to continue without the support that we have received over the last 19 years. I hold that knowledge very close to my heart.

    We, at The Observer, feel privileged to publish such a well accepted newspaper. And I believe that as long as we provide a product that informs the community of the positive things that happen in this area, (with respect, accuracy, and integrity), while also providing our advertisers with results that make their businesses successful, we have accomplished our goal for another year.

    As we look forward to 2015, I would like to personally thank all of you: the dedicated advertisers, faithful readers, and especially volunteer subscribers. We owe our successes to every one of you. Many of you realize you don’t have to contribute in order to receive the paper, but you do it because you believe in our mission of bringing you the “community paper with the positive difference!”

    If a “Volunteer Subscription” return envelope is missing from your newspaper, please use the form below to show your continued support and mail to: The Observer, P.O. Box 111, Coopersville, MI 49404. Be one of the first 100 volunteer subscribers and receive a FREE “classified ad” to be used anytime during 2015.

    In closing, the staff of The Observer and I wish you a New Year filled with cheer, good health, and a long life surrounded by your loved ones.

Most Sincerely,
Kerri Snowdin

Yes, I/we would like to be a volunteer subscriber for the 2015 calendar year.
Enclosed is my contribution to: The Coopersville Observer in
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*(If you live outside our circulation area of Coopersville, Conklin, Lamont, and Marne, please call for special fees.)


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