The Coming of Age
An Editorial
By Kerri Snowdin, Publisher

“There is strength in numbers, yes, but even more so in collective good will. For those endeavors are supported by mighty forces unseen.” ~ Richelle E. Goodrich, Smile Anyway

What’s in a number? For example, my 18th birthday was an exciting time. Being at a great energetic age while becoming an adult legally, felt like the beginning of endless possibilities.

Did you know the number 18 is considered a lucky number to Jewish people? Mathematicians will tell you that 18 is the only number that is twice the sum of its digits. The number 18 has a different meaning to different people, but to me, the number 18 it is the reassurance of knowing that The Observer has made it through another year.

This February, we will be celebrating our 18th anniversary in publication. Several readers have grown up with us and we have become a trusted source for your local information. As a young girl, turning 18 in America gave me more freedoms but it also gave me more responsibilities. Likewise, I feel that my 18-year journey with you –the reader, as well as the advertiser – fulfilled my passion for writing, but also gave me a greater respect for the obligation I need to meet with you.

We are approaching that time of year that is known for decreased advertising revenue for all newspapers and we try to prepare for it. At the same time, our postage and printing costs have increased again. This is why we conduct our annual Volunteer Subscription Drive at the end of one year, into the new beginnings of another. And this is why we are so thankful to you - - our faithful volunteer subscribers. Your past donations have truly gotten us through the slow winter months, and I hope you will continue to show that support this year.

In spite of these tougher, leaner times, The Observer staff is even more committed to the ideals of this newspaper. By reporting the daily life events of local citizens, we serve an important function in the community and the economics of keeping it afloat. Small town newspapers can reflect, affirm, and build a positive community atmosphere and we strive to do this - - even as larger, corporate newspapers are downsizing and disappearing, we are maintaining and remaining.

Just as I had acquired new rights associated with becoming an independent 18-year-old, my new responsibilities held me accountable for my actions. Similarly, as an independent newspaper publisher, I hold that accountability very seriously.

We, at The Observer, feel privileged to publish such a well accepted newspaper. And I believe that as long as we provide a product that informs the community of the positive things that happen in this area, with respect, accuracy, and integrity, (while providing our advertisers with results that make their businesses successful), we have accomplished our goal for another year.

As we look forward to 2014, I would like to personally thank all of you: the dedicated advertisers, faithful readers, and especially volunteer subscribers. We owe our successes to every one of you. Many of you realize you don’t have to contribute in order to receive the paper, but you do it because you believe in our mission of bringing you the “community paper with the positive difference!”

If a “Volunteer Subscription” return envelope is missing from your paper, please use the form below to show your continued support and mail to: The Observer, P.O. Box 111, Coopersville, MI 49404. Be one of the first 100 volunteer subscribers and receive a FREE “classified ad” to be used anytime during 2014.

In closing, the staff of The Observer and I wish you a New Year filled with cheer, good health, and a long life surrounded by your loved ones.

Most Sincerely,
Kerri Snowdin

Yes, I/we would like to be a volunteer subscriber
for the 2014 calendar year.
Enclosed is my contribution to: The Coopersville Observer in
the amount of: $15 ___ $20 ___ $25 ___ Other ___

From: Name ______________________________
Address _________________________________
City ______________ State ____ Zip ________

*(If you live outside our circulation area of Coopersville, Conklin, Lamont, and Marne? Please call for special fees.)


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